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Branding
Welcome to Queen Elizabeth Olympic Park's branding page. Here you will find everything you need to accurately represent our brand.
To help you stay aligned with our branding principles, we've made it easy to access and download key brand elements, helping you achieve consistency across every platform and project.
Our assets
Our name
We are very proud of our name and its heritage: it commemorates the hosting of the London 2012 Olympic and Paralympic Games in Queen Elizabeth II’s Diamond Jubilee year, and the role they played in bringing this new area of London to life.
Buckingham Palace has given us permission to use Queen Elizabeth II’s name: this is an honour and must be appropriately respected at all times.
Please note: there is never a 'the' in front of Queen Elizabeth Olympic Park.
Our logos
Find our logos here.
Brand guidelines
Find our brand guidelines here.
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