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Park audience profile
Our Audience
Our audience takes great pleasure in Queen Elizabeth Olympic Park, where over 95% of visitors choose to return for more. The Park’s accessibility, thanks to multiple transport links, and ease of entry directly into the Park consistently garners praise in our community research. Notably, Queen Elizabeth Olympic Park consistently achieves an impressive Net Promoter Score of over 60.
Clean, environmentally friendly, and well connected are popular associations made with Queen Elizabeth Olympic Park.
Queen Elizabeth Olympic Park enjoys over 20 million visits annually. Many coming for different reasons:
- Using as a public space (41%)
- Using a sports facility (22%)
- Living, studying or working on the Park (13%)
- Family or group day out (9%)
- Visiting attractions or attending events (7%)
- Shopping (6%)
We expect to see increased numbers of respondents reporting family/group days out and visiting attractions as the East Bank visitor attractions Sadler's Wells East and V&A East Storehouse open in 2025. The East Bank Cultural Quarter on the Park is expected to bring 1.5 million extra visitors to the Park annually.
- The park is home to 14,000 students attending 7 world class universities including UCL East, Loughborough University London, and London College of Fashion, UAL.
- A diverse community live across the many housing developments on the Park, by 2036 there will be 13,500+ people living on the Park.
- The park is also a business district, including business communities like Here East, Stratford Cross, and Plexal. The park will see 40,000 people working on the Park by 2036.
