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Park audience profile

Our Audience

Our audience takes great pleasure in Queen Elizabeth Olympic Park, where over 95% of visitors choose to return for more. The Park’s accessibility, thanks to multiple transport links, and ease of entry directly into the Park consistently garners praise in our community research. Notably, Queen Elizabeth Olympic Park consistently achieves an impressive Net Promoter Score of 70-80.

Clean, environmentally friendly, and well connected are popular associations made with Queen Elizabeth Olympic Park.

An image showing a McDonalds fan zone for the Women's World Cub outside London Stadium

 

Queen Elizabeth Olympic Park enjoys over 20 million visits annually. Many coming for different reasons: 

  • Visitors of sports facilities (20%)
  • Passing through by foot or on bike (14%)
  • Enjoying a walk in the Park (11%)
  • Retail -focused (10%)
  • Enjoying a family day in the Park (7%)
  • Relaxing (6%)
  • Working (6%)

 

Children enjoying acts at the Great Get Together at Queen Elizabeth Olympic Park

As we welcome exciting new brand partners, we look forward to hosting a further: 

  • 4 million+ visits year on year
  • 10,000+ world-class students living on the Park

We represent a hyper-local as well as a wide-spanning community, with our audience visiting from:

  • East London: 79%
  • Rest of London 61%
  • Rest of England/ Abroad: 11%

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