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Brand Activations
Get unparalleled exposure for your brand in one of London's most celebrated landmarks, Queen Elizabeth Olympic Park. Spanning 560 acres and enjoying an estimated 20 million visits in 2023 alone, the Park has central locations and audiences for your brand to tap into.
Renowned organisations and universities have made the Park their home, resulting in a diverse audience for expansive brand alignment opportunities including household names such as BBC, ABBA Voyage, and the V&A. Activating your brand to this visionary east London setting will be sure to create long-lasting and positive audience impact.
Stratford Walk
Stratford Walk
The main thoroughfare of the Park.
Running alongside London Aquatics Centre, past the iconic new East Bank development, and directly through to the south of the Park, home to our extraordinary London Stadium, this location enjoys maximum footfall.
The direct entry to the Park for those traveling from Stratford Station, this walkway crossing the nearby canal is enjoyed by families, students, culture lovers, experience seekers, office workers and more.
This location is the core location for brands looking to go big on volume of engagement.
Suitable for: Brand activations, experiential and performance.
Location: Click here.
Dimensions:
- Activation area A - 35m x 25m
- Activation area B - 15m x 15m
Power: Yes.
Water: Portable water available.
Vehicle Access: Yes.
Click through to view the site map for Stratford Walk:
Mandeville Place
Mandeville Place
The heart of the Park – home of the Paralympic Legacy.
Situated in between the iconic London Stadium and Copper Box Arena, and just a short walk from the hustle and bustle of Hackney Bridge and Here East, this location is a hot spot for experience seekers and innovators.
With massive crowds on event days and impressive footfall all year round, the heart of the Park is the ideal place for brand activations.
Suitable for: Fanzones, installations, experiences, food & beverage.
Location: Click here.
Dimensions: 30m x 30m
Power: Yes.
Water: No.
Vehicle Access: Yes.
Click through to view the site map for Mandeville Place:
Carousel Room
Carousel Room
A hot spot between London Stadium and East Bank
Situated in the main artery of the Park, Tessa Jowell Boulevard, in between London Stadium and East Bank, this cultural hub is a must-visit location for brands looking to tap into an eclectic audience.
In this location you will be visible to culture lovers, family outings, sports fans, experience lovers, and food connoisseurs – especially with Riverside East and the East Bank eateries all within close proximity.
Suitable for: Art installations, Brand Activations, Performance, F&B, Sport Activities.
Location: Click here
Dimensions: 19m x 19m
Power: Yes.
Water: Portable water available.
Vehicle Access: Yes.
Click through to view the site map for the Carousel Room:
Key information
- Queen Elizabeth Olympic Park adheres to the Transport for London Advertising and Sponsorship Policy and any food & beverage requests are subject to approval by Queen Elizabeth Olympic Park.
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Alcohol giveaways are not permitted at any Queen Elizabeth Olympic Park brand activation locations.
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Charities and charitable activity are permitted but this does not extend to cash collections.
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Data collection and on-site marketing data collection are not permitted at any Queen Elizabeth Olympic Park brand activation locations.
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Flyering is not permitted on Queen Elizabeth Olympic Park.
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The sites are a dry–hire, with the organiser responsible for delivering all requirements including security, crowd management, etc.
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Filming and photography is permitted and should be referenced on your Event Plan. The hire agreement will include a requirement to share with Queen Elizabeth Olympic Park and we may also arrange for photography for own marketing campaigns.
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Final documentation needs to be received in line with the schedule in the hire agreement. This includes site specific Risk Assessments, Method Statements, and the appropriate levels of insurance.
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All use of utilities come at an additional charge.
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Brand Activation spaces are subject to hire terms and conditions.
Case studies
Whole Food Peanut Butter
Brand: Whole Food Peanut Butter
Client: Pangolin PR
Objective: Whole Earth utilised its position as the official peanut butter partner to Team GB in the run up to the Paris 2024 Olympic Games, with an aim to put Whole Food Peanut Butter on the podium as a great start to the day.
The campaign ‘Goodness Behind the Greatness’, highlights the link between exercise and a healthy nutritious breakfast.
Locations:
- Queen Elizabeth Olympic Park
- Timber Lodge Cafe,
- Routes around the North Park, taking in views of the Velodrome, Wetlands, the River Lea, Agitos and the Olympic Rings.
Duration: 2 hours.
Outcome: In a 50-strong cyclist event on 19 June 2024 Whole Earth fuelled Team GB icons and brand ambassadors, Dame Laura and Sir Jason Kenny, alongside participants on a guided cycle around the iconic Queen Elizabeth Olympic Park, culminating in a nutritious breakfast. The perfect start to the day.
Client Testimonial: Queen Elizabeth Olympic Park lends itself to creating bespoke stories to champion brands in a diverse setting. The onsite events team are available to work with clients to ensure that the clients needs are being met from enquiry through to delivery. We very much enjoyed our time on the park this summer.
Innocent Drinks
Brand: Innocent Drinks
Objective: Greg Rutherford, former Olympic long jumper and Team GB athlete, partnered with Innocent Drinks to launch a campaign to get kids to eat more fruit and veg after it emerged just 23% are getting their five-a-day.
Location: Carrousel Rooms on Tessa Jowell Boulevard.
Duration: 2 Day
Outcome: The event was a free pop-up that encouraged families to make smoothies using fruit and vegetables and sports-themed machines which included a cycling blender, a rowing machine that turned into a banana boat, and a basketball hoop that made orange juice. Rutherford led a daily workout and other challenges included juice juggling and picnic-tionary.
Gillette Venus
Brand: Gillette Venus
Client: Hill and Knowlton PR
Objective: In a powerful display of unity, Team GB Athletes Emily Campbell and Becky Downie have joined forces with England and Arsenal defender and long-standing Venus ambassador, Lotte Wubben-Moy, to confront the barriers preventing women and girls participating in sport
Partnering with Venus as the sun sets on the Olympic and Paralympic Games Paris 2024, the trio unveiled a thought-provoking art exhibit at London’s Queen Elizabeth Olympic Park, sending a clear message that sport should be accessible to all and the legacy from sporting tournaments – which all three athletes have first-hand experience of – should be felt by all women and girls
Location: Carrousel Rooms on Tessa Jowell Boulevard
Duration: 1 day
Outcome: On 11th September 2024, Queen Elizabeth Olympic Park became a hub of empowerment as Move Your Skin: Re-write The Rules opened its doors to the media and public. Venus ambassadors Lotte Wubben-Moy, Becky Downie, and Emily Campbell were on hand to lead training sessions and meet-and-greets, offering visitors a chance to connect with these inspiring athletes and receive personal mentorship. A panel discussion between the Venus ambassadors, one of the founders of Football Beyond Borders, moderated by broadcaster, host and writer, Flo Lloyd-Hughes, reflecting on the campaign focusing on the barriers in sport, skin consciousness and the legacy of tournaments
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