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SUPER SATURDAY RETURNS TO STADIUM AS DIAMOND LEAGUE DEAL DONE

SUPER SATURDAY RETURNS TO STADIUM AS DIAMOND LEAGUE DEAL DONE

Press Release 24/01/2013

Today the London Legacy Development Corporation and British Athletics announced the 2013 British Athletics London Grand Prix will come to Queen Elizabeth Olympic Park on the anniversary weekend of the Opening Ceremony of the London 2012 Games.

Super Saturday Returns

The British Athletics London Grand Prix is part of the prestigious Samsung Diamond League and this event will see the return of athletics to the world famous Stadium. 
The venue has proved popular with fans and athletes alike and is sure to welcome a capacity crowd to cheer on some of this summer’s big names.

Mo Farah, Olympic 5,000m and 10,000m champion, said:

“It’s fantastic that the British Athletics London Grand Prix is going to be held at the Olympic Stadium in July. The atmosphere was electric during the Games, I’ll never forget it, so it’s great that the British fans, and athletes, will get to experience that again so soon after the Games. It’ll be perfect preparation for the World Championships in August.”

Jessica Ennis, Olympic Heptathlon champion, said:

“It is brilliant to hear that the British Athletics London GP is going to be held at the Olympic Stadium a year after the Games. It will give athletes and fans who did not get to experience the amazing venue the chance to go there, and for those of us who had the most incredible experiences on the track and field, an opportunity to re-live a few memories! Hopefully I will be there and using the competition as part of my preparation for the World Championships.”

Boris Johnson, Mayor of London and Chairman of the London Legacy Development Corporation said:

“What better way to mark the anniversary of the tremendous London 2012 Opening Ceremony than to see this Stadium packed again as the world’s top athletes compete in this unique series. 
“After last summer’s amazing Games we can now see the Stadium’s legacy emerging as a top venue for both international sport and entertainment. I am ever confident that in the coming years we can look forward to seeing Queen Elizabeth Olympic Park staging a wide range of major events with their organisers and audiences drawn by its perfect location and unrivalled facilities.”

This announcement comes straight after the Legacy Corporation announced a deal with Live Nation, one of the world’s leading live entertainment promoters, to relocate two of its biggest music festivals to Queen Elizabeth Olympic Park this summer, as well as staging summer concerts in the Stadium.

Niels de Vos, Chief Executive, UK Athletics said:

“We are delighted that the British Athletics London Grand Prix will be held at the Olympic Stadium in July and the fact that it’s on the first anniversary of Opening Ceremony is very special.

“The Olympic Stadium created some incredible memories in 2012; memories which rekindled the British Public’s love for athletics.

“An integral part of our 2012 legacy is not only that our athletes continue to succeed on the world stage but that the British public continue to be inspired by some of the greatest names in athletics, and experience world class sport first-hand.

“With the European Team Championships coming to Gateshead in June; Glasgow hosting the Commonwealth Games next year; and the IAAF and IPC World Championships returning to the Olympic Stadium in 2017, we have a fantastic opportunity to inspire the next generation of world class athletes and keep athletics at the very heart of British sport.”

Dennis Hone, Chief Executive of the London Legacy Development Corporation, said:

“This summer London will welcome the world’s greatest athletes back to the Stadium and I’m delighted we can welcome track and field back to the Park so soon after the end of the Games. We want the Stadium to welcome back our Olympic and Paralympic stars as soon as possible.

“Together with the summer programme of top entertainment we announced, it demonstrates how versatile the stadium will be and that we are on track to deliver a top visitor destination and a great legacy for east London.”

Queen Elizabeth Olympic Park will begin to open to the public from 27th July, exactly one year after the London 2012 Opening Ceremony. It will open in phases – starting with the north park – and will be fully open by spring 2014. It will be a new piece of the city with new homes and schools, state of the art venues, beautiful public parklands and a year round programme of events.

The transformation of the Olympic site into Queen Elizabeth Olympic Park started immediately after the Games and will take 18 months. The £292million transformation project is called ‘Clear, Connect, Complete.’ It will clear Games overlay including the removal of temporary venues, walkways and stands, connect the Park to the surrounding areas with new roads and pathways and complete the Park’s venues to their legacy designs for everyone to enjoy.

Further information is available at www.noordinarypark.co.uk where people can also sign up to receive regular updates about the Park.