Cycling fans are expected to turn out en masse to see the Tour de France when it reaches London on 7 July 2014 as part of a three-day visit to Britain. 200 riders will set out from Cambridge, entering London through Epping Forest before completing a circuit of Queen Elizabeth Olympic Park. They will then ride through the East End before turning westwards along the Thames. Buckingham Palace will then form the backdrop to the climax of the three day event as riders sprint up The Mall.

Spectators will be able to watch the elite cycling action along the route and also at Queen Elizabeth Olympic Park as well as two other official Tour de France fan parks sites at Green Park and Trafalgar Square. These will feature a wide range of different activities such as live Tour de France racing on the big screen, a French-style food market, a Tour de France Museum, interactive cycling activities, an outdoor cinema, live music, celebrity appearances and shops showcasing all of the latest bike equipment and accessories.