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Brand Activations
Get unparalleled exposure for your brand in one of London's most celebrated landmarks, Queen Elizabeth Olympic Park. Spanning 560 acres and enjoying an estimated 20 million visitors in 2023 alone, the Park has central locations and audiences for your brand to tap into.
Renowned organisations and universities have made the Park their home, resulting in a diverse audience for expansive brand alignment opportunities including household names such as BBC, ABBA Voyage, and the V&A. Activating your brand to this visionary East London setting will be sure to create long-lasting and positive audience impact.
Stratford Walk
Stratford Walk
The main thoroughfare of the Park.
Running alongside the London Aquatics Centre, past the iconic new East Bank development, and directly through to the south of the Park, home to our extraordinary London Stadium, this location enjoys maximum footfall.
The direct entry to the Park for those traveling from Stratford Station, this walkway crossing the nearby canal is enjoyed by families, students, culture lovers, experience seekers, office workers and more.
This location is the core location for brands looking to go big on volume of engagement.
Suitable for: Brand activations, experiential and performance.
Location: Click here.
Dimensions:
- Activation area A - 35m x 25m
- Activation area B - 15m x 15m
Power: Yes.
Water: Portable water available.
Vehicle Access: Yes.
Mandeville Place
Mandeville Place
The heart of the Park – home of the Paralympic Legacy.
Situated in between the iconic London Stadium and Copper Box Arena, and just a short walk from the hustle and bustle of Hackney Bridge and Here East, this location is a hot spot for experience seekers and innovators.
With massive crowds on event days and impressive footfall all year round, the heart of the Park is the ideal place for brand activations.
Suitable for: Fanzones, installations, experiences, food & beverage.
Location: Click here.
Dimensions: 30m x 30m
Power: Yes.
Water: No.
Vehicle Access: Yes.
Carousel Room
Carousel Room
A hot spot between London Stadium and East Bank
Situated in the main artery of the Park, Tessa Jowell Boulevard, in between London Stadium and East Bank, this cultural hub is a must-visit location for brands looking to tap into an eclectic audience.
In this location you will be visible to culture lovers, family outings, sports fans, experience lovers, and food connoisseurs – especially with Riverside East and the East Bank eateries all within close proximity.
Suitable for: Art installations, Brand Activations, Performance, F&B, Sport Activities.
Location: Click here
Dimensions: 19m x 19m
Power: Yes.
Water: Portable water available.
Vehicle Access: Yes.
Key information
- Queen Elizabeth Olympic Park adheres to the Transport for London Advertising and Sponsorship Policy and any food & beverage requests are subject to approval by Queen Elizabeth Olympic Park.
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Alcohol giveaways are not permitted at any Queen Elizabeth Olympic Park brand activation locations.
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Charities and charitable activity are permitted but this does not extend to cash collections.
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Data collection and on-site marketing data collection are not permitted at any Queen Elizabeth Olympic Park brand activation locations.
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Flyering is not permitted on Queen Elizabeth Olympic Park.
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The sites are a dry–hire, with the organiser responsible for delivering all requirements including security, crowd management, etc.
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Filming and photography is permitted and should be referenced on your Event Plan. The hire agreement will include a requirement to share with Queen Elizabeth Olympic Park and we may also arrange for photography for own marketing campaigns.
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Final documentation needs to be received in line with the schedule in the hire agreement. This includes site specific Risk Assessments, Method Statements, and the appropriate levels of insurance.
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All use of utilities come at an additional charge.
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Brand Activation spaces are subject to hire terms and conditions.
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